Black Magic Rum, San Diego, CA

The Sazerac Company challenged us to help grow market awareness for their new rum, Black Magic Spiced Rum. To Raise the Visibility of the new brand, custom items were created by GraphicLab for several fundraising events with Surfrider Foundation and other local organizations. GraphicLab also designed and created dozens of co-branded material featuring local bars ranging from themed parties to specially branded menus. All of these efforts culminated into a very successful and ongoing spirits launch.

Black Magic Background-01.jpg


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