Promotional Products in the Digital Age

In the age of digital, promotional products still have their place as a valid marketing tool that can be used at any stage of the sales cycle. GraphicLab Promotional Products has been printing custom apparel and promo products for over 20 years. This means, yes, we existed before Facebook did (sigh). While the internet and smartphones have changed the way that businesses can reach and communicate with their customer base, consumers still have better ad recall when comparing promotional products to a traditional ad. Seriously! In a study from the PPIA, 83% of consumers could recall the advertiser of a promotional product, while ONLY 7% could recall the name of an advertiser after watching a TV commercial.

So, the question begs: What role do promotional products play in today’s digital marketing role. (Spoiler: it’s still substantial even today…)


Quick, who was behind that last TV commercial? If you can’t remember, you aren’t alone. In today’s media-filled world, we have trained ourselves to ignore many traditional and digital advertising methods. Promotional products, however, have the highest advertiser recall ranking—up to a record 85% for certain products—which far exceeds online, print and television advertisements.


These days, consumers seem to dodge ads like the plague. In a study from Microsoft, 10%-15% of millennials (in this case 17-35) went out of their way to avoid commercials. It’s not just TV ads either. 7 out of 10 people surveyed find online advertising “annoying,” whereas 8 out of 10 people LIKE to receive a promotional product. We aren’t suggesting you forego other advertising methods, we’re saying use promotional products to ENHANCE your other marketing channels. Statistics actually show that adding promotional products enhances favorability rankings towards a company’s print and television ads.


Reusable drinkware, for example, is kept by the San Diego consumer for an average of 1.5 years. That’s a LONG time of being engrained in the day-to-day life of a customer. It is also the opportunity to get in front of countless potential consumers. Imagine that tumbler sat on a bank teller’s desk, where day after day customers were seeing your name and your logo. While advertising and marketing may be an ever-evolving beast, a few tenants will always remain—like “Repetition. Repetition. Repetition.” It can take getting your name in front of a potential consumers many times in different ways for them to be inspired to act. How great if a product can do it for you!

If the statistics have you curious, our team is here to answer any specific questions that you have about our services. Let us find the product for your budget, target demographic and business goal. Call 858 437 9100 or complete our contact form.